It starts with a design brief or requirements document. I work with a marketing head for routing of approvals. Every visual don’t see the light of day unless that was approved. We arrange when we also turn in the designs. Not to mention the final visuals had to be signed off by our boss and owner of the establishment.

We discuss using moodboards, and desk research. Competitive research, Pinterest pinning, and thinking of what content we are allowed to advertise. For instance, not all products arrive at the same time. We have to time our campaigns to “New Arrivals” after confirming with our colleague who handles shipping and distribution confirmation.

I come up with concept designs. Depending on the briefing, sometimes I will go to visit on-site branches to see the physical size, or get the store’s project owners for the exact measurements. The rest of the communication between supermarkets and our offices happen digitally: sending pre-approved files and go-signal for when the visuals are live.