About Parkos
A comparison platform for airport parking for cars. Parkos was established since 2014. I joined the team in 2022. I work for Parkos in the Branding team and collaborated later on with Product and UX teams to work on some of the website visuals. My main scope is marketing -related materials: for affiliates, display ads, socials, CRM, internal communications, organic and paid ads for channels like Youtube, Google, & Microsoft.
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Behind the scenes
It starts with a design brief or requirements document. I work with a marketing head for routing of approvals. Every visual don’t see the light of day unless that was approved, especially by channel owners.
When I started my job at Parkos, I did not go empty-handed. I’ve already had a predefined process at hand that works for me. The challenge in the next phase of my next career was working with a larger team, multiple departments, and scaling ads at an international scale (starting from EU). It was obvious that having a process intact is very important.
Meanwhile, the design process I had at the time when I got hired was this. I included initially a design process in my presentation, though it’s nothing different than what most designers do, I sometimes like to take people through this creative ‘journey’.
What our ads used to look like. (a.k.a. Pre-Caryl)
And the proposed in-ad banners I suggested were:
These concepts may have not seen the light of advertising days but the layouts are common enough that it might have made it through some future ad concepts (too many to remember now), such as the minimal Leaderboard banner. We always do experiments to test hypothesis and see which works best for certain markets.
Website visuals circa 2021
